WHAT IS PLANETPARK?

行星公园是由艺术家谭天于 2017 年创立的艺术家品牌。我们并不是创作单向度的艺术，而是构建一个多维共生的新艺术生态接口。品牌核心业务覆盖艺术 IP 开发、图像衍生潮流设计与生活空间艺术零售三大维度，推动当代艺术走出展墙，深度介入现实生活。Planet Park Is An Artist Brand Founded In 2017 By Artist Tan Tian. We Do Not Merely Create One-Dimensional Art, But Construct An Interface For A Multidimensional, Coexistent New Art Ecosystem. The Brand’s Core Operations Span Three Key Dimensions: Art IP Development, Image-Driven Streetwear And Lifestyle Design, And Living Space Art Retail, Driving Contemporary Art Beyond Gallery Walls To Deeply Intervene In Everyday Life.

FROM ARTWORK TO EVERYDAY LIFE

从艺术作品到日常生活

PLANETPARK 的一切都从艺术创作开始。绘画、图像、观念与艺术项目构成整个系统的上游。PLANETPARK并不是简单地将艺术作品复制到商品上，而是从原始艺术创作中提取图像、色彩、符号、人物与故事，通过重新设计与开发，让同一个艺术世界以不同的物质形态继续生长。一件艺术作品可以成为一件衣服、一把吉他、一个包、一件家具、一本书，或者进入一个新的空间与生活场景。艺术作品是源头，产品是艺术进入现实生活的一种方式。

Everything in PLANETPARK begins with artistic creation.Paintings, images, ideas and art projects form the source of the system. Rather than simply reproducing artworks on merchandise, PLANETPARK develops new designs from the visual language, colors, symbols, characters and stories found within the original artistic practice.An artwork can become clothing, a guitar, a bag, furniture, a book, or enter an entirely new space and everyday context.The artwork is the source.The product is one way art enters everyday life.

WHAT WE CREATE?

我们创造什么?

PLANETPARK以艺术作品和原创图像为基础，持续开发不同形态的产品与内容。产品涵盖艺术版画与限量作品、服装与配饰、家居与生活方式产品、艺术玩具与收藏品、书籍与出版物、音乐与乐器相关产品，以及艺术家联名与特别企划产品。不同的作品并不需要被限制在同一种媒介之中。我们更关心的是：一个图像还可以变成什么？一种艺术语言还可以通过什么方式进入人的身体、空间与生活？因此，PLANETPARK的产品体系不是固定的商品目录，而是一个随着艺术创作不断扩展的开放系统

PLANETPARK develops a growing range of products and content based on original artworks and imagery.These include art editions, apparel and accessories, home and lifestyle objects, art toys and collectibles, books and publications, music-related objects and instruments, as well as artist collaborations and special projects.Rather than limiting an artwork to a single medium, we ask:What else can an image become?How else can art enter the body, the space and everyday life?For this reason, PLANETPARK is not a fixed product catalogue. It is an open system that continues to evolve with the art itself.

FROM IMAGE TO OBJECT从图像到产品

从原创艺术作品出发，PLANETPARK建立了一套从图像提取、概念策划、产品设计、材料选择、打样测试到最终生产的完整开发路径。我们根据不同艺术作品的视觉特征与概念，寻找最适合它的载体，而不是先有商品，再寻找一张图像放上去。在这个过程中，艺术创作始终处于上游，产品设计是对艺术语言的再次翻译。同时，PLANETPARK通过成熟而灵活的供应链体系，将艺术家的想象转化为真正可以被制造和使用的物件。从服装、印刷、箱包和生活用品，到更加特殊的材料、工艺和跨界产品，不同的生产资源可以根据项目重新组合。艺术提出想象，设计建立形式，供应链让它成为现实。

Starting from original artworks, PLANETPARK connects image development, creative direction, product design, material selection, prototyping and production into one continuous process.Instead of beginning with a product and placing an image onto it, we begin with the artwork and search for the form that allows it to live differently.Art remains upstream. Product design becomes a translation of its visual language.Through a flexible network of production and supply-chain partners, ideas can move from imagination into physical reality.Art creates the possibility.Design gives it form.Production makes it real.

ONLINE × OFFLINE线上与线下

产品完成并不是终点。在线上，PLANETPARK通过官方网站、社交媒体、自媒体内容与电商平台建立自己的传播与销售网络。艺术作品、创作过程、人物、故事与产品共同构成内容，让人们首先进入这个艺术世界，再通过产品与它建立真实的连接。在线下，PLANETPARK通过艺术展览、快闪空间、城市项目、品牌合作、文化活动以及特别企划，让作品和产品进入真实的人群与空间。线上让这个世界被更多人看见，线下让人真正走进这个世界。两者共同形成PLANETPARK的传播与销售通路，也让艺术、产品、内容、空间与人的关系不断发生。

The journey does not end when a product is made.Online, PLANETPARK connects its website, social media, original content and e-commerce to create an integrated network for communication and distribution. Artworks, process, people, stories and products together allow audiences to enter the world before choosing to own a part of it.Offline, PLANETPARK activates exhibitions, pop-ups, urban projects, brand collaborations, cultural events and special projects, bringing artworks and products into real spaces and real communities.Online allows the world to be seen.Offline allows people to step inside it.

THREE PARTS OF PLANET PARK

行星公园的三个部分

艺术作品的拓展与零售。Fine Art Works: Editions

应用图式：服饰、器物与生活方式Applied Imagery: Apparel, Objects & Lifestyle

虚拟艺术家：角色、叙事与数字人格Virtual Artist: Original Characters & IPs

A CIRCULATING SYSTEM

一个不断循环的系统

PLANETPARK最终建立的并不是一条从“艺术”到“商品”的单向生产线。艺术创作产生图像与文化内容；图像进入产品、身体、空间与城市；产品与项目建立新的传播、连接与商业价值；这些价值所产生的资源，又重新支持新的艺术创作。因此，商业并不是艺术的终点。商业让资源重新回到艺术，新的艺术再开启下一次循环。

PLANETPARK is not a one-way production line from art to merchandise.Art creates images and culture.Images move into objects, bodies, spaces and cities.Products and projects create new connections, audiences and resources.Those resources return to support the creation of new art.Commerce is not the end of the system.It creates the resourcesthat allow the next artwork to begin.